Salient to Investors:
People are more risk-averse when an impersonal decision is presented in terms of potential gain than when it is framed as a potential loss even when the outcomes are equivalent.
People expect a personal loss will be more painful than an identical gain will be pleasant, so the reward of winning must be disproportionately large for us to take a bet, such as gambling with our own money. The foreign-language effect prevailed.
Boaz Keysar at University of Chicago said that when people use a foreign language, their decisions tend to be less biased, more analytic, more systematic, because the foreign language provides psychological distance.
Read the full article at http://www.scientificamerican.com/article.cfm?id=reasoning-is-sharper-in-a-foreign-language