Salient to Investors:
Piper Jaffray says new research shows:
- Teens are growing tired of Facebook and YouTube – which could have wide-ranging effects on retail, fashion, gaming, and other youth-oriented industries.
- The new hot teen channels in social media are Reddit, Twitter, Snapchat, Vine, and 4chan.
- Abercrombie & Fitch and Best Buy made teens’ top 10 roundup of favorite e-commerce sites a year ago but this year vanished from the list.
Teens are an $819 billion consumer segment, and social media is an increasingly large influence on their purchasing decisions.
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