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Brands that make consumers emotional outperform the S&P 500 over time – MarketWatch 10-07-15

Salient to Investors:

MBLM found that from 2005 to 2014,  companies with intimate brands averaged 5% more revenue growth and 11% more profit growth than the S&P 500 index. The top-performing industry in the US was the auto industry, suggesting scandals did not dent customer enthusiasm.

Mario Natarelli at MBLM said only a quarter of the 52,000 brands surveyed evoked intimacy with their customers.

The top ten were, in order: Apple, BMW, Toyota, Amazon, Harley-Davidson, Disney, Coca-Cola, Whole Foods, GMXC and Samsung.

Read the full article at http://www.marketwatch.com/story/brands-that-make-consumers-emotional-outperform-the-sp-500-over-time-2015-10-06

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